Keeping up with all the changes in media and technology can be a headache. To help save our clients and partners time, we compile a monthly roundup of the most relevant industry news that’s too important not to share. West End Media + Marketing is here to help guide you through the ever-changing technology and media landscape. Read More …
Category: Branding
A new name for a sharper focus
I started my marketing firm during the summer of 1999 with a toddler and newborn in tow. Surrounded by more hills than people, and closer to Round Mountain than Round Rock, I referred to my office as “the west end of Austin” which was a stretch but kept me connected to the city I’ve always Read More …
Are you protecting your brand and engaging the right customers?
A new hair salon has opened in my neighborhood. The first signs have gone up with paint brushed onto poster board in wide, uneven strokes. As I drive past, I can tell they are now open for business and I can get a $10 haircut. I’m also picking up on more subtle messages beyond what’s Read More …
Integrate your content marketing strategy across channels for maximum results
What I find interesting about HiveFire’s new B2B Marketing Trends Report isn’t just how much content marketing has grown in importance, but how a well-integrated content marketing strategy can support other marketing efforts. The new study reports that 82 percent of B2B marketers are now relying on content marketing as a strategy in their marketing Read More …
Rules of the Game: How to get your customers motivated
When I was quite a bit younger, I remember digging deep into the box of Cracker Jack for the toy prize. Now that I think about it, the sticky snack of popcorn and peanuts was actually a better treat than the cheap token ring or paper tattoo sunk deep within the box. Who doesn’t like Read More …
Targeting marketing messages to purchasers and influencers
I appreciated a recent MediaPost article about targeting an anti-snoring product to the real person who suffers because of it — the spouse who is kept up every night by the noisy airflow. Eric Trowe, the VP and account strategy director at Brunner, summed it up well by saying, “When considering a target audience…challenge yourself Read More …
Top takeaways for entrepreneurs at RISE Austin
Austin’s leading businesses came together last week at RISE Austin to share ideas, resources and support for the entrepreneurial community. This unique conference for entrepreneurs is independently organized by entrepreneurs and connects people from wide backgrounds with leaders in non-profits, high-tech, government and more. Business owners come to the conference for many reasons, but there is an Read More …
Creating conversions with your content
Driving traffic to your storefront or website is one thing, but getting those prospects to become paying customers is another. How many times have you stuffed items into your shopping cart, but then walked away before hitting the “Order” button? What converts a prospective customer into a sale? A good part of capturing that transaction Read More …
Have some fun with your “About” page.
I read an interesting approach by Seth Godin to the “About” sections of websites. This section of the site is usually a grab bag of information, with bland descriptions of the company’s mission, business philosophy and contacts. Once the page has been written, why revisit it except to update phone numbers or new staff information? Read More …
Tips for naming your business
Is there a science to creating a great business name? Wordlab’s Business Name Generator randomly combines words into more than seven million possible outcomes, but then you may end up with a business called Frizzle or Green Meatspace Works. I suppose PigHappy could be ideal depending on your business model, but considering that a business Read More …