West End Marketing + Media builds true partnerships with every client, gaining a thorough knowledge of their goals and markets to deliver innovative paid media campaigns that artfully integrate marketing strategy and audience data for the most effective outcomes.
Cross-Channel Marketing
Optimal media strategy relies on solid marketing analytics. We help brands understand where, how and when to reach their best customers, and identify the interactions that deliver the greatest ROI. Using audience insights and third-party data harnessed from privacy-compliant online and offline sources, we generate complete, accurate real-time portraits of your customers for more efficient ad targeting and messaging that resonates.
• Branding and message platforms
• Marketing + communications audits
• Content development + design
• SEO strategy for lead generation + capture
• Custom audiences for prospecting and retargeting
Media Strategy + Buying
From local and regional markets to national scale, we have the expertise and industry contacts to engage and influence your markets on the most relevant platforms. We plan and buy across the full media landscape, making us your one point of contact for every ad medium. By combining decades of experience with a deep understanding of emerging trends, we create campaigns that not only capture attention but also drive results.
• Strategic media planning + negotiation
• Streaming TV and video, podcasts and streaming audio
• Premium direct + programmatic digital ads
• Social media ads, including Facebook, Instagram, Reddit, LinkedIn + more
• Broadcast TV and radio
• Out-of-home + experiential media
• Added value + sponsorship opportunities to maximize budgets
• Email/direct mail campaigns for lead nurture