I started my marketing firm during the summer of 1999 with a toddler and newborn in tow. Surrounded by more hills than people, and closer to Round Mountain than Round Rock, I referred to my office as “the west end of Austin” which was a stretch but kept me connected to the city I’ve always loved. Over the past 16 years, my company has penned articles, launched brands, and guided clients from builders to bankers in their marketing and communications. We’ve consistently been driven to understand markets and reach them in meaningful ways.

Since those early days, the media landscape has also changed and become more complex and data driven. Media consumption is now fragmented across screens, devices and social channels. To help our clients evaluate their growing options and integrate their marketing and messaging across channels, we’ve deepened our expertise in both traditional and emerging media. From digital and mobile to direct mail and TV, we guide clients toward the most strategic media placements and positioning.

To reflect this sharper focus on media strategy and placement, we’ve shifted the agency name to West End Marketing + Media. Marketing continues to be at the core of what we do and drives our media strategy — finding our clients’ best customers and engaging them for greater ROI.

We’ve been fortunate to work with both direct clients and agencies that seek a media partner. If you’re tired of managing multiple agencies for your traditional and digital placements, then look to West End Marketing + Media to make sense of today’s ever-changing media environment and leverage your marketing efforts across the most precise opportunities.

I also want to send a big “Thank You” to all of the clients and agency partners that have brought us to where we are today. It’s been a fantastic 16 years and we’re looking forward to the fun ahead.