If you’ve browsed the web recently, you’ve probably seen dialog boxes warning you that the sites you’re visiting use cookies, and by continuing to use a site, you agree to its privacy policy. This is great news for consumer privacy. So, why does it have marketers concerned? Let’s take a look. What is a cookie? Read More …
Author: westendm
Strategies for advertising during the COVID-19 pandemic
With so much uncertainty surrounding the Coronavirus outbreak, we wanted to compile some helpful information for companies that are unsure of how, and even if, they should continue advertising. Depending on the industry, it may be best to cancel or postpone ads until the crisis has eased. We’ve paused several campaigns promoting events and travel. However, it Read More …
What We’re Reading: Digital Trends Forecast + Social Media Habits + Google’s June Fix
Summer’s back, and so are we! We’re touching on the hottest topics in media and technology to keep our clients and partners up to date. What You Need to Know From Mary Meeker’s Annual Internet Trends Report Every summer, venture capitalist and analyst Mary Meeker releases her Internet Trends Report on the key industry shifts and developments that marketers and investors Read More …
What We’re Reading: 2023 Digital Marketing Forecast + Facebook’s Future + Podcast Audiences
Here’s a briefing on this week’s news in media and technology that’s too important not to share. Forrester’s 2023 Digital Marketing Forecast Despite growing privacy concerns and regulations, Forrester Research expects US digital media spending to grow by nearly $50 billion over the next five years. With less options for hyper-targeting, brands will rely more on Read More …
What We’re Reading: Brand Discovery + Streaming TV + New Digital Ad Options
Keeping up with all the changes in media and technology can be a headache. To help save our clients and partners time, we compile a monthly roundup of the most relevant industry news that’s too important not to share. West End Media + Marketing is here to help guide you through the ever-changing technology and media landscape. Read More …
Four tips to get your business found with voice-activated search.
This year’s Cyber Monday and other holiday shopping may bring the tipping point to the use of voice-enabled, digital assistants. Smart speakers like the Amazon Echo and Google Home are among top gifts, and ownership of these devices is expected to rise to nearly half (48%) of U.S. consumers after the holiday season (up from Read More …
It’s time to call ‘digital marketing’ what it is. ‘Marketing.’
Last week I attended Digiday’s Media Buying Summit with 50+ agencies from across the U.S. to discuss trends and issues affecting today’s media landscape, such as transparency, brand safety, and ad fraud among others. Digital media has certainly made the marketing ecosystem more complex, not just by creating new ways to reach consumers but also by giving them Read More …
A new name for a sharper focus
I started my marketing firm during the summer of 1999 with a toddler and newborn in tow. Surrounded by more hills than people, and closer to Round Mountain than Round Rock, I referred to my office as “the west end of Austin” which was a stretch but kept me connected to the city I’ve always Read More …
Are you protecting your brand and engaging the right customers?
A new hair salon has opened in my neighborhood. The first signs have gone up with paint brushed onto poster board in wide, uneven strokes. As I drive past, I can tell they are now open for business and I can get a $10 haircut. I’m also picking up on more subtle messages beyond what’s Read More …
Super Bowl pre-game ads are a winning strategy
The suspense of the Super Bowl is building toward this Sunday. But when it comes to the ads, many have already been released to viewers. At an average cost of $4 million per 30-second spot, the Super Bowl can be the largest investment a business will make in their annual advertising budget. It makes sense, then, Read More …