This year’s Cyber Monday and other holiday shopping may bring the tipping point to the use of voice-enabled, digital assistants. Smart speakers like the Amazon Echo and Google Home are among top gifts, and ownership of these devices is expected to rise to nearly half (48%) of U.S. consumers after the holiday season (up from Read More …
Tag: media buying agency
It’s time to call ‘digital marketing’ what it is. ‘Marketing.’
Last week I attended Digiday’s Media Buying Summit with 50+ agencies from across the U.S. to discuss trends and issues affecting today’s media landscape, such as transparency, brand safety, and ad fraud among others. Digital media has certainly made the marketing ecosystem more complex, not just by creating new ways to reach consumers but also by giving them Read More …
A new name for a sharper focus
I started my marketing firm during the summer of 1999 with a toddler and newborn in tow. Surrounded by more hills than people, and closer to Round Mountain than Round Rock, I referred to my office as “the west end of Austin” which was a stretch but kept me connected to the city I’ve always Read More …