Driving traffic to your storefront or website is one thing, but getting those prospects to become paying customers is another. How many times have you stuffed items into your shopping cart, but then walked away before hitting the “Order” button? What converts a prospective customer into a sale? A good part of capturing that transaction Read More …
Category: Online advertising
Increase your email click-thru rates with social media links
Looking for a better response rate for your email marketing? A recent study from the email marketing technology firm GetResponse shows that you can improve your click-thru rates by including social media sharing options within your emails. While it’s always a good idea to cross-promote your marketing channels for greater influence, this research shows how Read More …
What to expect in 2010.
My email has been brimming over the past few weeks with recaps of the past year and insight into 2010. Salon magazine captures the best viral videos of the decade, reminding me that you can do more on a treadmill than just sweat off those extra holiday pounds. The New Yorker’s quiz on the year’s bizarre Read More …
TV still has us hooked.
I have a home office, so I’m tooling away on my computer much more than I should be each day. However, a recent study on video media usage by Ball State University’s Center for Media Design helped put a few things in perspective for me. Their new Video Consumer Mapping Study tracked how, where, how Read More …
What are you getting out of your digital relationship?
Are you giving your customers what they want online? The new 2009 FEED Report from Razorfish identifies the key to online engagement isn’t deeper dialogue — it’s all about the freebies. According to the report, “Based on our research, it’s not so much about some type of ‘shared passion’ for a brand’s values. Largely, it’s Read More …
The value of a click.
Now that online users are clicking on display ads less and less, should we lower our expectations of online advertising and place less value on the click-through? According to a 2009 study by Starcom USA, the number of people who click on display ads in a month has fallen from 32% of Internet users in July Read More …