What I find interesting about HiveFire’s new B2B Marketing Trends Report isn’t just how much content marketing has grown in importance, but how a well-integrated content marketing strategy can support other marketing efforts. The new study reports that 82 percent of B2B marketers are now relying on content marketing as a strategy in their marketing Read More …
Category: Business writing tips
Targeting marketing messages to purchasers and influencers
I appreciated a recent MediaPost article about targeting an anti-snoring product to the real person who suffers because of it — the spouse who is kept up every night by the noisy airflow. Eric Trowe, the VP and account strategy director at Brunner, summed it up well by saying, “When considering a target audience…challenge yourself Read More …
Twitter tools to work the language
Twitter can be both efficient and maddening with its 140-character limits. Abbreviations have become acceptable, even when they aren’t correct. New words have joined our language and symbols can at times express more than words. Mashable introduced me to several new tools this past week to make sense of the new language limits. My favorites? Read More …
Creating conversions with your content
Driving traffic to your storefront or website is one thing, but getting those prospects to become paying customers is another. How many times have you stuffed items into your shopping cart, but then walked away before hitting the “Order” button? What converts a prospective customer into a sale? A good part of capturing that transaction Read More …
Have some fun with your “About” page.
I read an interesting approach by Seth Godin to the “About” sections of websites. This section of the site is usually a grab bag of information, with bland descriptions of the company’s mission, business philosophy and contacts. Once the page has been written, why revisit it except to update phone numbers or new staff information? Read More …
Tips for naming your business
Is there a science to creating a great business name? Wordlab’s Business Name Generator randomly combines words into more than seven million possible outcomes, but then you may end up with a business called Frizzle or Green Meatspace Works. I suppose PigHappy could be ideal depending on your business model, but considering that a business Read More …
When Spell Check Doesn’t Help
I couldn’t count how many times I’ve written the word there, when I’ve meant their or they’re. That one is pretty obvious. The New York Times has a good column out this week that includes entries for their “sound-alike confusion” file. The After Deadline column is always worth a visit for reminders on grammar, usage and Read More …
What’s in it for me?
Given the choice, would you rather buy a new air conditioning unit with a high SEER rating or one that saved you 15-25% on your utility bills each month? Actually you don’t have to choose. You’ll get both with the higher SEER rating, but you’re probably more likely to opt for this model if you Read More …
Creating Real Value for Consumers
Standing in front of the continuous rows of peanut butter in the grocery story last week, I compared cost and quality for the best value. Much thought goes into that purchasing decision, but my idea of value most likely means something completely different to the person on aisle 10. Obviously, I want to spend as Read More …
Get Noticed with Relevant Email Messaging
With social media usage driving more email consumption, the future of email is looking brighter than ever. A Nielson report “Is Social Media Impacting How Much We Email” finds heavy social media users use email more, not less. This outcome apparently surprised these researchers as well. The rise in smartphones is also driving more email Read More …