What I find interesting about HiveFire’s new B2B Marketing Trends Report isn’t just how much content marketing has grown in importance, but how a well-integrated content marketing strategy can support other marketing efforts. The new study reports that 82 percent of B2B marketers are now relying on content marketing as a strategy in their marketing Read More …
Tag: West End Marketing
Twitter tools to work the language
Twitter can be both efficient and maddening with its 140-character limits. Abbreviations have become acceptable, even when they aren’t correct. New words have joined our language and symbols can at times express more than words. Mashable introduced me to several new tools this past week to make sense of the new language limits. My favorites? Read More …
Have some fun with your “About” page.
I read an interesting approach by Seth Godin to the “About” sections of websites. This section of the site is usually a grab bag of information, with bland descriptions of the company’s mission, business philosophy and contacts. Once the page has been written, why revisit it except to update phone numbers or new staff information? Read More …
Increase your email click-thru rates with social media links
Looking for a better response rate for your email marketing? A recent study from the email marketing technology firm GetResponse shows that you can improve your click-thru rates by including social media sharing options within your emails. While it’s always a good idea to cross-promote your marketing channels for greater influence, this research shows how Read More …