What I find interesting about HiveFire’s new B2B Marketing Trends Report isn’t just how much content marketing has grown in importance, but how a well-integrated content marketing strategy can support other marketing efforts. The new study reports that 82 percent of B2B marketers are now relying on content marketing as a strategy in their marketing Read More …
Tag: Social Media
Have some fun with your “About” page.
I read an interesting approach by Seth Godin to the “About” sections of websites. This section of the site is usually a grab bag of information, with bland descriptions of the company’s mission, business philosophy and contacts. Once the page has been written, why revisit it except to update phone numbers or new staff information? Read More …
Increase your email click-thru rates with social media links
Looking for a better response rate for your email marketing? A recent study from the email marketing technology firm GetResponse shows that you can improve your click-thru rates by including social media sharing options within your emails. While it’s always a good idea to cross-promote your marketing channels for greater influence, this research shows how Read More …
Get Noticed with Relevant Email Messaging
With social media usage driving more email consumption, the future of email is looking brighter than ever. A Nielson report “Is Social Media Impacting How Much We Email” finds heavy social media users use email more, not less. This outcome apparently surprised these researchers as well. The rise in smartphones is also driving more email Read More …
What to expect in 2010.
My email has been brimming over the past few weeks with recaps of the past year and insight into 2010. Salon magazine captures the best viral videos of the decade, reminding me that you can do more on a treadmill than just sweat off those extra holiday pounds. The New Yorker’s quiz on the year’s bizarre Read More …
What are you getting out of your digital relationship?
Are you giving your customers what they want online? The new 2009 FEED Report from Razorfish identifies the key to online engagement isn’t deeper dialogue — it’s all about the freebies. According to the report, “Based on our research, it’s not so much about some type of ‘shared passion’ for a brand’s values. Largely, it’s Read More …
Um…and you are?
You’re at a party bouncing from one great conversation to the next, when you spot an attractive new person in the corner and open up an exchange. He begins by telling you about his athlete’s foot and this great new product that has almost instantly rid him of the problem. You respond by suddenly realizing Read More …
A few good words
It’s one thing to open your mouth and begin speaking. It’s another to wait until you have something interesting to say. This is a good way to approach blogging as well. I’d been considering the best use of the blogosphere for quite a while, and finally made the leap once I felt I had something Read More …