This year’s Cyber Monday and other holiday shopping may bring the tipping point to the use of voice-enabled, digital assistants. Smart speakers like the Amazon Echo and Google Home are among top gifts, and ownership of these devices is expected to rise to nearly half (48%) of U.S. consumers after the holiday season (up from Read More …
Tag: media buying
It’s time to call ‘digital marketing’ what it is. ‘Marketing.’
Last week I attended Digiday’s Media Buying Summit with 50+ agencies from across the U.S. to discuss trends and issues affecting today’s media landscape, such as transparency, brand safety, and ad fraud among others. Digital media has certainly made the marketing ecosystem more complex, not just by creating new ways to reach consumers but also by giving them Read More …