Tag: marketing

It’s time to call ‘digital marketing’ what it is. ‘Marketing.’

Last week I attended Digiday’s Media Buying Summit with 50+ agencies from across the U.S. to discuss trends and issues affecting today’s media landscape, such as transparency, brand safety, and ad fraud among others. Digital media has certainly made the marketing ecosystem more complex, not just by creating new ways to reach consumers but also by giving them Read More …

Top takeaways for entrepreneurs at RISE Austin

Austin’s leading businesses came together last week at RISE Austin to share ideas, resources and support for the entrepreneurial community. This unique conference for entrepreneurs is independently organized by entrepreneurs and connects people from wide backgrounds with leaders in non-profits, high-tech, government and more. Business owners come to the conference for many reasons, but there is an Read More …