Tag: marketing campaign

The value of a click.

Now that online users are clicking on display ads less and less, should we lower our expectations of online advertising and place less value on the click-through?¬†According to a 2009 study by Starcom USA, the number of people who click on display ads in a month has fallen from 32% of Internet users in July Read More …

A few good words

It’s one thing to open your mouth and begin speaking. It’s another to wait until you have something interesting to say. This is a good way to approach blogging as well. I’d been considering the best use of the blogosphere for quite a while, and finally made the leap once I felt I had something Read More …