I could tell you that my new car isn’t using as much gas as the older model I previously owned, but much like the way I drive, the most direct route is always best. It’s far better to say that my new car saves more gas. Better still would be to say that it’s amazingly Read More …
Tag: Advertising
TV still has us hooked.
I have a home office, so I’m tooling away on my computer much more than I should be each day. However, a recent study on video media usage by Ball State University’s Center for Media Design helped put a few things in perspective for me. Their new Video Consumer Mapping Study tracked how, where, how Read More …
Why are you yelling at me?
Ever get a text message or an email that’s all in upper caps? The message feels about ten times louder than normal and I can’t help but bristle. I also wonder why the sender is raising her voice. It’s not that the message necessarily deserves the urgency or impact that the uppercase letters impart. In Read More …