If you’ve browsed the web recently, you’ve probably seen dialog boxes warning you that the sites you’re visiting use cookies, and by continuing to use a site, you agree to its privacy policy. This is great news for consumer privacy. So, why does it have marketers concerned? Let’s take a look. What is a cookie? Read More …
Category: Uncategorized
It’s time to call ‘digital marketing’ what it is. ‘Marketing.’
Last week I attended Digiday’s Media Buying Summit with 50+ agencies from across the U.S. to discuss trends and issues affecting today’s media landscape, such as transparency, brand safety, and ad fraud among others. Digital media has certainly made the marketing ecosystem more complex, not just by creating new ways to reach consumers but also by giving them Read More …
Leaning on a good metaphor
I have not been doing much with my blog over the past few weeks. My father passed away on Good Friday after a 7-month battle with cancer. Toward the end of his life, I chose to spend any spare time with him and my mother. I still found comfort in words, though. I continued to Read More …