With so much uncertainty surrounding the Coronavirus outbreak, we wanted to compile some helpful information for companies that are unsure of how, and even if, they should continue advertising. Depending on the industry, it may be best to cancel or postpone ads until the crisis has eased. We’ve paused several campaigns promoting events and travel. However, it Read More …
Category: Social Media
What We’re Reading: Digital Trends Forecast + Social Media Habits + Google’s June Fix
Summer’s back, and so are we! We’re touching on the hottest topics in media and technology to keep our clients and partners up to date. What You Need to Know From Mary Meeker’s Annual Internet Trends Report Every summer, venture capitalist and analyst Mary Meeker releases her Internet Trends Report on the key industry shifts and developments that marketers and investors Read More …
What We’re Reading: 2023 Digital Marketing Forecast + Facebook’s Future + Podcast Audiences
Here’s a briefing on this week’s news in media and technology that’s too important not to share. Forrester’s 2023 Digital Marketing Forecast Despite growing privacy concerns and regulations, Forrester Research expects US digital media spending to grow by nearly $50 billion over the next five years. With less options for hyper-targeting, brands will rely more on Read More …
What We’re Reading: Brand Discovery + Streaming TV + New Digital Ad Options
Keeping up with all the changes in media and technology can be a headache. To help save our clients and partners time, we compile a monthly roundup of the most relevant industry news that’s too important not to share. West End Media + Marketing is here to help guide you through the ever-changing technology and media landscape. Read More …
Super Bowl pre-game ads are a winning strategy
The suspense of the Super Bowl is building toward this Sunday. But when it comes to the ads, many have already been released to viewers. At an average cost of $4 million per 30-second spot, the Super Bowl can be the largest investment a business will make in their annual advertising budget. It makes sense, then, Read More …
Integrate your content marketing strategy across channels for maximum results
What I find interesting about HiveFire’s new B2B Marketing Trends Report isn’t just how much content marketing has grown in importance, but how a well-integrated content marketing strategy can support other marketing efforts. The new study reports that 82 percent of B2B marketers are now relying on content marketing as a strategy in their marketing Read More …
Rules of the Game: How to get your customers motivated
When I was quite a bit younger, I remember digging deep into the box of Cracker Jack for the toy prize. Now that I think about it, the sticky snack of popcorn and peanuts was actually a better treat than the cheap token ring or paper tattoo sunk deep within the box. Who doesn’t like Read More …
Targeting marketing messages to purchasers and influencers
I appreciated a recent MediaPost article about targeting an anti-snoring product to the real person who suffers because of it — the spouse who is kept up every night by the noisy airflow. Eric Trowe, the VP and account strategy director at Brunner, summed it up well by saying, “When considering a target audience…challenge yourself Read More …
Top takeaways for entrepreneurs at RISE Austin
Austin’s leading businesses came together last week at RISE Austin to share ideas, resources and support for the entrepreneurial community. This unique conference for entrepreneurs is independently organized by entrepreneurs and connects people from wide backgrounds with leaders in non-profits, high-tech, government and more. Business owners come to the conference for many reasons, but there is an Read More …
Twitter tools to work the language
Twitter can be both efficient and maddening with its 140-character limits. Abbreviations have become acceptable, even when they aren’t correct. New words have joined our language and symbols can at times express more than words. Mashable introduced me to several new tools this past week to make sense of the new language limits. My favorites? Read More …