If you’ve browsed the web recently, you’ve probably seen dialog boxes warning you that the sites you’re visiting use cookies, and by continuing to use a site, you agree to its privacy policy. This is great news for consumer privacy. So, why does it have marketers concerned? Let’s take a look. What is a cookie? Read More …
Category: Audience Targeting
What We’re Reading: Digital Trends Forecast + Social Media Habits + Google’s June Fix
Summer’s back, and so are we! We’re touching on the hottest topics in media and technology to keep our clients and partners up to date. What You Need to Know From Mary Meeker’s Annual Internet Trends Report Every summer, venture capitalist and analyst Mary Meeker releases her Internet Trends Report on the key industry shifts and developments that marketers and investors Read More …
What We’re Reading: 2023 Digital Marketing Forecast + Facebook’s Future + Podcast Audiences
Here’s a briefing on this week’s news in media and technology that’s too important not to share. Forrester’s 2023 Digital Marketing Forecast Despite growing privacy concerns and regulations, Forrester Research expects US digital media spending to grow by nearly $50 billion over the next five years. With less options for hyper-targeting, brands will rely more on Read More …