Are you giving your customers what they want online? The new 2009 FEED Report from Razorfish identifies the key to online engagement isn’t deeper dialogue — it’s all about the freebies. According to the report, “Based on our research, it’s not so much about some type of ‘shared passion’ for a brand’s values. Largely, it’s Read More …
Um…and you are?
You’re at a party bouncing from one great conversation to the next, when you spot an attractive new person in the corner and open up an exchange. He begins by telling you about his athlete’s foot and this great new product that has almost instantly rid him of the problem. You respond by suddenly realizing Read More …
The Grammar Wars
I appreciate the value of good writing. As an editor, I’ve seen the good, the bad and the just plain ugly. I’ve also stretched the rules of grammar for a good headline within an ad campaign. Much of the beauty of the English language lies in its ability to change. It’s remarkably flexible and has adapted over Read More …
Why are you yelling at me?
Ever get a text message or an email that’s all in upper caps? The message feels about ten times louder than normal and I can’t help but bristle. I also wonder why the sender is raising her voice. It’s not that the message necessarily deserves the urgency or impact that the uppercase letters impart. In Read More …
The value of a click.
Now that online users are clicking on display ads less and less, should we lower our expectations of online advertising and place less value on the click-through? According to a 2009 study by Starcom USA, the number of people who click on display ads in a month has fallen from 32% of Internet users in July Read More …
We all come in different shapes.
The eWomenNetwork in Austin held their monthly luncheon last week. What a sharp group of women from so many diverse backgrounds. While I enjoyed the chance to head out of my office and make some new connections, I was most looking forward to hearing from the master of networking, Carol Thompson of The Thompson Group. A Read More …
A few good words
It’s one thing to open your mouth and begin speaking. It’s another to wait until you have something interesting to say. This is a good way to approach blogging as well. I’d been considering the best use of the blogosphere for quite a while, and finally made the leap once I felt I had something Read More …