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		<title>West End Marketing &#38; Communications</title>
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		<title>Online ad spending to surpass magazine and newspaper advertising combined</title>
		<link>http://westend-marketing.com/2012/01/30/online-ad-spending-to-surpass-magazine-and-newspaper-advertising-combined/</link>
		<comments>http://westend-marketing.com/2012/01/30/online-ad-spending-to-surpass-magazine-and-newspaper-advertising-combined/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 23:24:38 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[double digit growth]]></category>
		<category><![CDATA[dramatic increase]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[foreseeable future]]></category>
		<category><![CDATA[newspaper ad]]></category>
		<category><![CDATA[print magazines]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=499</guid>
		<description><![CDATA[U.S. online ad spending is projected to grow well above 20% this year to reach $39.5 billion. This will mark the first year that online spending will surpass the total ad dollars spent on print magazines and newspapers, which are expected to total $33.8 billion in 2012. As you can see from the charts, eMarketer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=499&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Integrate your content marketing strategy across channels for maximum results</title>
		<link>http://westend-marketing.com/2011/10/27/integrate-your-content-marketing-strategy-across-channels-for-maximum-results/</link>
		<comments>http://westend-marketing.com/2011/10/27/integrate-your-content-marketing-strategy-across-channels-for-maximum-results/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 18:31:16 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business writing tips]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[generating leads]]></category>
		<category><![CDATA[integrated approach]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[West End Marketing]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=473</guid>
		<description><![CDATA[What I find interesting about HiveFire&#8217;s new B2B Marketing Trends Report isn&#8217;t just how much content marketing has grown in importance, but how a well-integrated content marketing strategy can support other marketing efforts. The new study reports that 82 percent of B2B marketers are now relying on content marketing as a strategy in their marketing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=473&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>High-impact Creative</title>
		<link>http://westend-marketing.com/2011/10/08/creative/</link>
		<comments>http://westend-marketing.com/2011/10/08/creative/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 21:03:36 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=424</guid>
		<description><![CDATA[As a full-service agency, we deliver creative campaigns and compelling content that strengthen your brand and engage your audience. We partner with Austin&#8217;s top talent, so you&#8217;re assured of high-level expertise that is focused on building your success.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=424&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Media Strategy &amp; Buying</title>
		<link>http://westend-marketing.com/2011/10/08/media-strategy-buying/</link>
		<comments>http://westend-marketing.com/2011/10/08/media-strategy-buying/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 20:52:01 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Austin media buyer]]></category>
		<category><![CDATA[media buyer]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media placement]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[print ad campaign]]></category>
		<category><![CDATA[radio ad campaign]]></category>
		<category><![CDATA[television ad campaign]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=417</guid>
		<description><![CDATA[Whether your reach is local, regional or national, we have the experience to help you engage and influence your markets. We keep your business top of mind through media strategies that integrate traditional channels with new media opportunities. Media strategy and negotiation Placement across TV, radio, online, print, mobile  and out-of-home media Integration with social media networks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=417&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">Working style</media:title>
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			<media:title type="html">westendmarketing</media:title>
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		<item>
		<title>Marketing Strategy</title>
		<link>http://westend-marketing.com/2011/10/08/marketing-strategy/</link>
		<comments>http://westend-marketing.com/2011/10/08/marketing-strategy/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 20:14:53 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=405</guid>
		<description><![CDATA[Remember the guy who could sell ice to an Eskimo? Sure, it involved persuasion, but also a combination of timing and knowing the customer. Successful marketing strategy unlocks opportunities to connect with your audience. We develop unique customer profiles and messaging to engage your audience at every point of contact. From timing and trigger points [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=405&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Rules of the Game: How to get your customers motivated</title>
		<link>http://westend-marketing.com/2011/07/10/rules-of-the-game-how-to-get-your-customers-motivated/</link>
		<comments>http://westend-marketing.com/2011/07/10/rules-of-the-game-how-to-get-your-customers-motivated/#comments</comments>
		<pubDate>Sun, 10 Jul 2011 22:34:23 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=382</guid>
		<description><![CDATA[When I was quite a bit younger, I remember digging deep into the box of Cracker Jack for the toy prize. Now that I think about it, the sticky snack of popcorn and peanuts was actually a better treat than the cheap token ring or paper tattoo sunk deep within the box. Who doesn&#8217;t like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=382&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Targeting marketing messages to purchasers and influencers</title>
		<link>http://westend-marketing.com/2011/04/22/targeting-marketing-messages-to-purchasers-and-influencers/</link>
		<comments>http://westend-marketing.com/2011/04/22/targeting-marketing-messages-to-purchasers-and-influencers/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 18:41:29 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business writing tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[active adults]]></category>
		<category><![CDATA[customer profile]]></category>
		<category><![CDATA[Del Webb]]></category>
		<category><![CDATA[marketing to women]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[primary audience]]></category>
		<category><![CDATA[secondary audience]]></category>
		<category><![CDATA[targeting marketing messages purchasers influencers]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=361</guid>
		<description><![CDATA[I appreciated a recent MediaPost article about targeting an anti-snoring product to the real person who suffers because of it &#8212; the spouse who is kept up every night by the noisy airflow. Eric Trowe, the VP and account strategy director at Brunner, summed it up well by saying, &#8220;When considering a target audience&#8230;challenge yourself [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=361&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Top takeaways for entrepreneurs at RISE Austin</title>
		<link>http://westend-marketing.com/2011/03/15/top-takeaways-for-entrepreneurs-at-rise-austin/</link>
		<comments>http://westend-marketing.com/2011/03/15/top-takeaways-for-entrepreneurs-at-rise-austin/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 00:09:38 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[entrepreneurial community]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[grow a client base]]></category>
		<category><![CDATA[home-based business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[RISE Austin]]></category>
		<category><![CDATA[taking risks]]></category>
		<category><![CDATA[volunteering in Austin]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=332</guid>
		<description><![CDATA[Austin&#8217;s leading businesses came together last week at RISE Austin to share ideas, resources and support for the entrepreneurial community. This unique conference for entrepreneurs is independently organized by entrepreneurs and connects people from wide backgrounds with leaders in non-profits, high-tech, government and more. Business owners come to the conference for many reasons, but there is an [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=332&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
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			<media:title type="html">RISE</media:title>
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		<item>
		<title>Twitter tools to work the language</title>
		<link>http://westend-marketing.com/2011/01/27/twitter-tools-to-work-the-language/</link>
		<comments>http://westend-marketing.com/2011/01/27/twitter-tools-to-work-the-language/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 16:38:08 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Business writing tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[West End Marketing]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[characters]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Twitter tools]]></category>
		<category><![CDATA[AP Stylebook]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=321</guid>
		<description><![CDATA[Twitter can be both efficient and maddening with its 140-character limits. Abbreviations have become acceptable, even when they aren&#8217;t correct. New words have joined our language and symbols can at times express more than words. Mashable introduced me to several new tools this past week to make sense of  the new language limits. My favorites? [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=321&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Creating conversions with your content</title>
		<link>http://westend-marketing.com/2011/01/09/creating-conversions-with-your-content/</link>
		<comments>http://westend-marketing.com/2011/01/09/creating-conversions-with-your-content/#comments</comments>
		<pubDate>Sun, 09 Jan 2011 22:27:33 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business writing tips]]></category>
		<category><![CDATA[Online advertising]]></category>
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		<description><![CDATA[Driving traffic to your storefront or website is one thing, but getting those prospects to become paying customers is another. How many times have you stuffed items into your shopping cart, but then walked away before hitting the &#8220;Order&#8221; button? What converts a prospective customer into a sale? A good part of capturing that transaction [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=301&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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