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		<title>West End Marketing &#38; Communications</title>
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		<title>Super Bowl Pre-Game Ads are a Winning Strategy</title>
		<link>http://westend-marketing.com/2013/02/02/super-bowl-pre-game-ads-are-a-winning-strategy/</link>
		<comments>http://westend-marketing.com/2013/02/02/super-bowl-pre-game-ads-are-a-winning-strategy/#comments</comments>
		<pubDate>Sat, 02 Feb 2013 00:19:03 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=528</guid>
		<description><![CDATA[The suspense of the Super Bowl is building toward this Sunday. But when it comes to the ads, many have already been released to viewers. At an average cost of $4 million per 30-second spot, the Super Bowl can be the largest investment a business will make in their annual advertising budget. It makes sense, then, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&#038;blog=9874944&#038;post=528&#038;subd=westendmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Mobile advertising adds new opportunities to the media mix</title>
		<link>http://westend-marketing.com/2012/02/22/mobile-advertising-adds-new-opportunities-to-the-media-mix/</link>
		<comments>http://westend-marketing.com/2012/02/22/mobile-advertising-adds-new-opportunities-to-the-media-mix/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 22:10:09 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media mix]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[print ad campaign]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=517</guid>
		<description><![CDATA[Interesting new chart from the mobile analytics company Flurry that compares where advertisers are spending their dollars to where consumers spend their time. One interesting thing to note is the data is not associated with any demographic qualifiers, so we can assume that an 18-year-old is treated equally as an 56-year-old in this chart. If you&#8217;re in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&#038;blog=9874944&#038;post=517&#038;subd=westendmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Online ad spending to surpass magazine and newspaper advertising combined</title>
		<link>http://westend-marketing.com/2012/01/30/online-ad-spending-to-surpass-magazine-and-newspaper-advertising-combined/</link>
		<comments>http://westend-marketing.com/2012/01/30/online-ad-spending-to-surpass-magazine-and-newspaper-advertising-combined/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 23:24:38 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[double digit growth]]></category>
		<category><![CDATA[dramatic increase]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[foreseeable future]]></category>
		<category><![CDATA[newspaper ad]]></category>
		<category><![CDATA[print magazines]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=499</guid>
		<description><![CDATA[U.S. online ad spending is projected to grow well above 20% this year to reach $39.5 billion. This will mark the first year that online spending will surpass the total ad dollars spent on print magazines and newspapers, which are expected to total $33.8 billion in 2012. As you can see from the charts, eMarketer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&#038;blog=9874944&#038;post=499&#038;subd=westendmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">eMarketer1</media:title>
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		<item>
		<title>Integrate your content marketing strategy across channels for maximum results</title>
		<link>http://westend-marketing.com/2011/10/27/integrate-your-content-marketing-strategy-across-channels-for-maximum-results/</link>
		<comments>http://westend-marketing.com/2011/10/27/integrate-your-content-marketing-strategy-across-channels-for-maximum-results/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 18:31:16 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business writing tips]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[generating leads]]></category>
		<category><![CDATA[integrated approach]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[West End Marketing]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=473</guid>
		<description><![CDATA[What I find interesting about HiveFire&#8217;s new B2B Marketing Trends Report isn&#8217;t just how much content marketing has grown in importance, but how a well-integrated content marketing strategy can support other marketing efforts. The new study reports that 82 percent of B2B marketers are now relying on content marketing as a strategy in their marketing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&#038;blog=9874944&#038;post=473&#038;subd=westendmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">Foosball</media:title>
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		<item>
		<title>High-impact Creative</title>
		<link>http://westend-marketing.com/2011/10/08/creative/</link>
		<comments>http://westend-marketing.com/2011/10/08/creative/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 21:03:36 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=424</guid>
		<description><![CDATA[As a full-service agency, we deliver creative campaigns and compelling content that strengthen your brand and engage your audience. We partner with Austin&#8217;s top talent, so you&#8217;re assured of high-level expertise that is focused on building your success.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&#038;blog=9874944&#038;post=424&#038;subd=westendmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">ripple</media:title>
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			<media:title type="html">westendmarketing</media:title>
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		<item>
		<title>Media Strategy &amp; Buying</title>
		<link>http://westend-marketing.com/2011/10/08/media-strategy-buying/</link>
		<comments>http://westend-marketing.com/2011/10/08/media-strategy-buying/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 20:52:01 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Austin media buyer]]></category>
		<category><![CDATA[media buyer]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media placement]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[print ad campaign]]></category>
		<category><![CDATA[radio ad campaign]]></category>
		<category><![CDATA[television ad campaign]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=417</guid>
		<description><![CDATA[Whether your reach is local, regional or national, we have the experience to help you engage and influence your markets. We keep your business top of mind through media strategies that integrate traditional channels with new media opportunities. Media strategy and negotiation Placement across TV, radio, online, print, mobile  and out-of-home media Integration with social media networks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&#038;blog=9874944&#038;post=417&#038;subd=westendmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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		<geo:long>-97.883045</geo:long>
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			<media:title type="html">Working style</media:title>
		</media:content>

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			<media:title type="html">westendmarketing</media:title>
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		<item>
		<title>Marketing Strategy</title>
		<link>http://westend-marketing.com/2011/10/08/marketing-strategy/</link>
		<comments>http://westend-marketing.com/2011/10/08/marketing-strategy/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 20:14:53 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=405</guid>
		<description><![CDATA[Remember the guy who could sell ice to an Eskimo? Sure, it involved persuasion, but also a combination of timing and knowing the customer. Successful marketing strategy unlocks opportunities to connect with your audience. We develop unique customer profiles and messaging to engage your audience at every point of contact. From timing and trigger points [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&#038;blog=9874944&#038;post=405&#038;subd=westendmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
		<georss:point>30.324806 -97.883045</georss:point>
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			<media:title type="html">tccta2</media:title>
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			<media:title type="html">westendmarketing</media:title>
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	</item>
		<item>
		<title>Rules of the Game: How to get your customers motivated</title>
		<link>http://westend-marketing.com/2011/07/10/rules-of-the-game-how-to-get-your-customers-motivated/</link>
		<comments>http://westend-marketing.com/2011/07/10/rules-of-the-game-how-to-get-your-customers-motivated/#comments</comments>
		<pubDate>Sun, 10 Jul 2011 22:34:23 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=382</guid>
		<description><![CDATA[When I was quite a bit younger, I remember digging deep into the box of Cracker Jack for the toy prize. Now that I think about it, the sticky snack of popcorn and peanuts was actually a better treat than the cheap token ring or paper tattoo sunk deep within the box. Who doesn&#8217;t like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&#038;blog=9874944&#038;post=382&#038;subd=westendmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">westendmarketing</media:title>
		</media:content>

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			<media:title type="html">angrybirds_big</media:title>
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	</item>
		<item>
		<title>Targeting marketing messages to purchasers and influencers</title>
		<link>http://westend-marketing.com/2011/04/22/targeting-marketing-messages-to-purchasers-and-influencers/</link>
		<comments>http://westend-marketing.com/2011/04/22/targeting-marketing-messages-to-purchasers-and-influencers/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 18:41:29 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business writing tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[active adults]]></category>
		<category><![CDATA[customer profile]]></category>
		<category><![CDATA[Del Webb]]></category>
		<category><![CDATA[marketing to women]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[primary audience]]></category>
		<category><![CDATA[secondary audience]]></category>
		<category><![CDATA[targeting marketing messages purchasers influencers]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=361</guid>
		<description><![CDATA[I appreciated a recent MediaPost article about targeting an anti-snoring product to the real person who suffers because of it &#8212; the spouse who is kept up every night by the noisy airflow. Eric Trowe, the VP and account strategy director at Brunner, summed it up well by saying, &#8220;When considering a target audience&#8230;challenge yourself [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&#038;blog=9874944&#038;post=361&#038;subd=westendmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">westendmarketing</media:title>
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			<media:title type="html">dreamstime women shop</media:title>
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	</item>
		<item>
		<title>Top takeaways for entrepreneurs at RISE Austin</title>
		<link>http://westend-marketing.com/2011/03/15/top-takeaways-for-entrepreneurs-at-rise-austin/</link>
		<comments>http://westend-marketing.com/2011/03/15/top-takeaways-for-entrepreneurs-at-rise-austin/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 00:09:38 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[entrepreneurial community]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[grow a client base]]></category>
		<category><![CDATA[home-based business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[RISE Austin]]></category>
		<category><![CDATA[taking risks]]></category>
		<category><![CDATA[volunteering in Austin]]></category>

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		<description><![CDATA[Austin&#8217;s leading businesses came together last week at RISE Austin to share ideas, resources and support for the entrepreneurial community. This unique conference for entrepreneurs is independently organized by entrepreneurs and connects people from wide backgrounds with leaders in non-profits, high-tech, government and more. Business owners come to the conference for many reasons, but there is an [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&#038;blog=9874944&#038;post=332&#038;subd=westendmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">RISE</media:title>
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