http://westend-marketing.com Crafting words into powerful messages. Thu, 29 Oct 2009 01:11:29 +0000 http://wordpress.com/ hourly 1 http://westend-marketing.com/2009/10/27/the-grammar-wars/#comment-6 Richard Thu, 29 Oct 2009 01:11:29 +0000 http://westend-marketing.com/?p=46#comment-6 Hmm. Does this mean I can't say the buzz words at the Capitol, like "synergize," "incent," "incentivize," and "empowermentation" are just plain wrong? Hmm. Does this mean I can’t say the buzz words at the Capitol, like “synergize,” “incent,” “incentivize,” and “empowermentation” are just plain wrong?

]]> http://westend-marketing.com/2009/10/10/a-few-good-words/#comment-5 Lynne Fri, 16 Oct 2009 20:54:37 +0000 http://westendmarketing.wordpress.com/?p=3#comment-5 Great work. Becoming part of my daily read! I posted your link on twitter. I of course, always keep it short.....in words!! Great work. Becoming part of my daily read! I posted your link on twitter. I of course, always keep it short…..in words!!

]]> http://westend-marketing.com/2009/10/10/a-few-good-words/#comment-4 Joe Sun, 11 Oct 2009 20:51:59 +0000 http://westendmarketing.wordpress.com/?p=3#comment-4 Blogs used to be automated system logs created from the constant chatter that computers and operating systems created. Somewhere in the process, console operators started to write little notes that summarized some of the flurry of events. As the frequency of contact with the log increased due to more available media and instant access, the logs became less important that what the operators though about the logs. In the context that you are talking about, what business information does one need to inform the commentary? How do you set up the business signaling to stimulate the console operator to notice the right things instead of the chatter that comes from a device that doesn't actually have an expert operational mode? Social networking is and example of a chatter generator without an expert mode. How do business people filter that stream to know which events are actually events, and which ones should be ignored? Thanks for starting down this path. Blogs used to be automated system logs created from the constant chatter that computers and operating systems created. Somewhere in the process, console operators started to write little notes that summarized some of the flurry of events. As the frequency of contact with the log increased due to more available media and instant access, the logs became less important that what the operators though about the logs. In the context that you are talking about, what business information does one need to inform the commentary? How do you set up the business signaling to stimulate the console operator to notice the right things instead of the chatter that comes from a device that doesn’t actually have an expert operational mode? Social networking is and example of a chatter generator without an expert mode. How do business people filter that stream to know which events are actually events, and which ones should be ignored? Thanks for starting down this path.

]]> http://westend-marketing.com/2009/10/10/a-few-good-words/#comment-3 Margaret Harrist Sun, 11 Oct 2009 02:49:29 +0000 http://westendmarketing.wordpress.com/?p=3#comment-3 Great post, Susan! In all the hype about social media, I think some forget that these are simply new tools for marketing. Granted, they are tools that have unique potential for fostering or enhancing relationships with certain target audiences. But the three questions you raise are spot-on! And I would add a fourth: "How does social media fit in my overall integrated marketing plan?" Great post, Susan! In all the hype about social media, I think some forget that these are simply new tools for marketing. Granted, they are tools that have unique potential for fostering or enhancing relationships with certain target audiences. But the three questions you raise are spot-on! And I would add a fourth: “How does social media fit in my overall integrated marketing plan?”

]]> http://westend-marketing.com/2009/10/10/a-few-good-words/#comment-2 Robbin Sat, 10 Oct 2009 20:50:23 +0000 http://westendmarketing.wordpress.com/?p=3#comment-2 Susan, what a great site. I sm looking into starting my own business. This is really useful information. Susan,
what a great site. I sm looking into starting my own business. This is really useful information.

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