Comments for West End Marketing & Communications

Comment on Online ad spending to surpass magazine and newspaper advertising combined by westendmarketing

westendmarketing — Tue, 31 Jan 2012 15:58:13 +0000

That’s a great point! TV is expensive overall, but that’s because it delivers such a large reach. The cost per point can actually be pretty reasonable, just not very targeted. If you’re casting a wide net, it can be very effective and why it continues to receive ad dollars. I find cable programming is often much better for targeting and more cost efficient for my clients. Online advertising can also be expensive when it is reaching a broader audience, but offers great opportunities for targeted reach which is ideal for media strategy.

Comment on Online ad spending to surpass magazine and newspaper advertising combined by Susan Lahey

Susan Lahey — Tue, 31 Jan 2012 12:59:01 +0000

I wonder whether the TV spending reigning supreme is not a reflection of how insanely expensive television advertising is compared with other mediums rather than that it’s the medium of choice? I also wonder if that will reverse at some point because of sheer volume of advertisers on the interwebs or if creepy reality shows will keep the ad dollars high….hmmm…..interesting post.

Comment on Top takeaways for entrepreneurs at RISE Austin by westendmarketing

westendmarketing — Wed, 16 Mar 2011 15:45:23 +0000

Thanks, Laura! It was an inspiring week, and I came away with so many great ideas. Anne’s presentation was excellent!

Comment on Top takeaways for entrepreneurs at RISE Austin by Laura

Laura — Wed, 16 Mar 2011 15:03:36 +0000

You summed up the inspiration of RISE beautifully! So much support in Austin for entrepreneurs. Thanks for sharing.

Comment on Twitter tools to work the language by Donna L. Johnson

Donna L. Johnson — Thu, 03 Feb 2011 20:10:41 +0000

Thank you for sharing these resources…I had no idea they existed. A see quite a few twitter newbies who struggle with communicating using 140 characters.

Comment on Tips for naming your business by westendmarketing

westendmarketing — Thu, 13 May 2010 22:46:08 +0000

Thanks for your comments. I had fun using the Name Generator and agree it has its place in brainstorming. It can be exhausting though browsing through words. I think if one has a clear picture of who they are, then it becomes much easier to find the right words to define the business. I do like the way “Lush” rolls around on the tongue, but it definitely needs to be used with another descriptive word to be useful — such as “Salon” or “Boutique” or even “Wine Bar.” And we’ll have to agree to disagree on Comfort Inn. The name may not appeal to you, but they have created amazing brand awareness by setting an expectation for the value-conscious customer. Thanks again for generating some interesting name possibilities for me!

Comment on Tips for naming your business by Jay Jurisich

Jay Jurisich — Thu, 13 May 2010 15:43:24 +0000

Some nice points, though I disagree with you on #3 & #4 (Lush is a great brand name; ComfortInn? Nah.). I do agree with you that Name Generators rarely work, but those that I created for Wordlab are meant just to create a spark, to get people’s minds moving and thinking beyond the limitations of their current pattern of thought about what a name can do for them. Wordlab also has free forums where members can post their naming projects and get naming help from other members.

And for larger companies that don’t want to try or have exhausted the DIY approach, well, that’s what my naming company Igor — http:www.igorinternational.com — is for.

Thanks for adding to the conversation, and for the link to Wordlab.

Cheers,
Jay Jurisich
Wordlab | Igor

Comment on Leaning on a good metaphor by westendmarketing

westendmarketing — Wed, 28 Apr 2010 21:09:51 +0000

Glad you enjoyed it and it was great talking with you the other day. Hope to see you again soon.

Comment on Leaning on a good metaphor by Jim Carson

Jim Carson — Wed, 28 Apr 2010 21:07:40 +0000

Susan, thanks for the post and for putting me onto Ted Kooser’s piece, so beautiful.
Jim

Comment on The Grammar Wars by Richard

Richard — Thu, 29 Oct 2009 01:11:29 +0000

Hmm. Does this mean I can’t say the buzz words at the Capitol, like “synergize,” “incent,” “incentivize,” and “empowermentation” are just plain wrong?