Comments for Clear and Simple http://westend-marketing.com Crafting words into powerful messages. Thu, 13 May 2010 22:46:08 +0000 hourly 1 http://wordpress.com/ Comment on Tips for naming your business by westendmarketing http://westend-marketing.com/2010/05/13/tips-for-naming-your-business/#comment-442 westendmarketing Thu, 13 May 2010 22:46:08 +0000 http://westend-marketing.com/?p=189#comment-442 Thanks for your comments. I had fun using the Name Generator and agree it has its place in brainstorming. It can be exhausting though browsing through words. I think if one has a clear picture of who they are, then it becomes much easier to find the right words to define the business. I do like the way "Lush" rolls around on the tongue, but it definitely needs to be used with another descriptive word to be useful -- such as "Salon" or "Boutique" or even "Wine Bar." And we'll have to agree to disagree on Comfort Inn. The name may not appeal to you, but they have created amazing brand awareness by setting an expectation for the value-conscious customer. Thanks again for generating some interesting name possibilities for me! Thanks for your comments. I had fun using the Name Generator and agree it has its place in brainstorming. It can be exhausting though browsing through words. I think if one has a clear picture of who they are, then it becomes much easier to find the right words to define the business. I do like the way “Lush” rolls around on the tongue, but it definitely needs to be used with another descriptive word to be useful — such as “Salon” or “Boutique” or even “Wine Bar.” And we’ll have to agree to disagree on Comfort Inn. The name may not appeal to you, but they have created amazing brand awareness by setting an expectation for the value-conscious customer. Thanks again for generating some interesting name possibilities for me!

]]> Comment on Tips for naming your business by Jay Jurisich http://westend-marketing.com/2010/05/13/tips-for-naming-your-business/#comment-425 Jay Jurisich Thu, 13 May 2010 15:43:24 +0000 http://westend-marketing.com/?p=189#comment-425 Some nice points, though I disagree with you on #3 & #4 (Lush is a great brand name; ComfortInn? Nah.). I do agree with you that Name Generators rarely work, but those that I created for Wordlab are meant just to create a spark, to get people's minds moving and thinking beyond the limitations of their current pattern of thought about what a name can do for them. Wordlab also has free forums where members can post their naming projects and get naming help from other members. And for larger companies that don't want to try or have exhausted the DIY approach, well, that's what my naming company Igor -- http:www.igorinternational.com -- is for. Thanks for adding to the conversation, and for the link to Wordlab. Cheers, Jay Jurisich Wordlab | Igor Some nice points, though I disagree with you on #3 & #4 (Lush is a great brand name; ComfortInn? Nah.). I do agree with you that Name Generators rarely work, but those that I created for Wordlab are meant just to create a spark, to get people’s minds moving and thinking beyond the limitations of their current pattern of thought about what a name can do for them. Wordlab also has free forums where members can post their naming projects and get naming help from other members.

And for larger companies that don’t want to try or have exhausted the DIY approach, well, that’s what my naming company Igor — http:www.igorinternational.com — is for.

Thanks for adding to the conversation, and for the link to Wordlab.

Cheers,
Jay Jurisich
Wordlab | Igor

]]> Comment on Leaning on a good metaphor by westendmarketing http://westend-marketing.com/2010/04/09/158/#comment-17 westendmarketing Wed, 28 Apr 2010 21:09:51 +0000 http://westend-marketing.com/?p=158#comment-17 Glad you enjoyed it and it was great talking with you the other day. Hope to see you again soon. Glad you enjoyed it and it was great talking with you the other day. Hope to see you again soon.

]]> Comment on Leaning on a good metaphor by Jim Carson http://westend-marketing.com/2010/04/09/158/#comment-16 Jim Carson Wed, 28 Apr 2010 21:07:40 +0000 http://westend-marketing.com/?p=158#comment-16 Susan, thanks for the post and for putting me onto Ted Kooser's piece, so beautiful. Jim Susan, thanks for the post and for putting me onto Ted Kooser’s piece, so beautiful.
Jim

]]> Comment on The Grammar Wars by Richard http://westend-marketing.com/2009/10/27/the-grammar-wars/#comment-6 Richard Thu, 29 Oct 2009 01:11:29 +0000 http://westend-marketing.com/?p=46#comment-6 Hmm. Does this mean I can't say the buzz words at the Capitol, like "synergize," "incent," "incentivize," and "empowermentation" are just plain wrong? Hmm. Does this mean I can’t say the buzz words at the Capitol, like “synergize,” “incent,” “incentivize,” and “empowermentation” are just plain wrong?

]]> Comment on A few good words by Lynne http://westend-marketing.com/2009/10/10/a-few-good-words/#comment-5 Lynne Fri, 16 Oct 2009 20:54:37 +0000 http://westendmarketing.wordpress.com/?p=3#comment-5 Great work. Becoming part of my daily read! I posted your link on twitter. I of course, always keep it short.....in words!! Great work. Becoming part of my daily read! I posted your link on twitter. I of course, always keep it short…..in words!!

]]> Comment on A few good words by Joe http://westend-marketing.com/2009/10/10/a-few-good-words/#comment-4 Joe Sun, 11 Oct 2009 20:51:59 +0000 http://westendmarketing.wordpress.com/?p=3#comment-4 Blogs used to be automated system logs created from the constant chatter that computers and operating systems created. Somewhere in the process, console operators started to write little notes that summarized some of the flurry of events. As the frequency of contact with the log increased due to more available media and instant access, the logs became less important that what the operators though about the logs. In the context that you are talking about, what business information does one need to inform the commentary? How do you set up the business signaling to stimulate the console operator to notice the right things instead of the chatter that comes from a device that doesn't actually have an expert operational mode? Social networking is and example of a chatter generator without an expert mode. How do business people filter that stream to know which events are actually events, and which ones should be ignored? Thanks for starting down this path. Blogs used to be automated system logs created from the constant chatter that computers and operating systems created. Somewhere in the process, console operators started to write little notes that summarized some of the flurry of events. As the frequency of contact with the log increased due to more available media and instant access, the logs became less important that what the operators though about the logs. In the context that you are talking about, what business information does one need to inform the commentary? How do you set up the business signaling to stimulate the console operator to notice the right things instead of the chatter that comes from a device that doesn’t actually have an expert operational mode? Social networking is and example of a chatter generator without an expert mode. How do business people filter that stream to know which events are actually events, and which ones should be ignored? Thanks for starting down this path.

]]> Comment on A few good words by Margaret Harrist http://westend-marketing.com/2009/10/10/a-few-good-words/#comment-3 Margaret Harrist Sun, 11 Oct 2009 02:49:29 +0000 http://westendmarketing.wordpress.com/?p=3#comment-3 Great post, Susan! In all the hype about social media, I think some forget that these are simply new tools for marketing. Granted, they are tools that have unique potential for fostering or enhancing relationships with certain target audiences. But the three questions you raise are spot-on! And I would add a fourth: "How does social media fit in my overall integrated marketing plan?" Great post, Susan! In all the hype about social media, I think some forget that these are simply new tools for marketing. Granted, they are tools that have unique potential for fostering or enhancing relationships with certain target audiences. But the three questions you raise are spot-on! And I would add a fourth: “How does social media fit in my overall integrated marketing plan?”

]]> Comment on A few good words by Robbin http://westend-marketing.com/2009/10/10/a-few-good-words/#comment-2 Robbin Sat, 10 Oct 2009 20:50:23 +0000 http://westendmarketing.wordpress.com/?p=3#comment-2 Susan, what a great site. I sm looking into starting my own business. This is really useful information. Susan,
what a great site. I sm looking into starting my own business. This is really useful information.

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