<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>West End Marketing &#38; Communications &#187; Online advertising</title>
	<atom:link href="http://westend-marketing.com/category/online-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://westend-marketing.com</link>
	<description>Crafting words into powerful messages.</description>
	<lastBuildDate>Tue, 07 Feb 2012 16:53:28 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='westend-marketing.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://1.gravatar.com/blavatar/3a27fbc304466309d065f0877f5178c6?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>West End Marketing &#38; Communications &#187; Online advertising</title>
		<link>http://westend-marketing.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://westend-marketing.com/osd.xml" title="West End Marketing &#38; Communications" />
	<atom:link rel='hub' href='http://westend-marketing.com/?pushpress=hub'/>
		<item>
		<title>Online ad spending to surpass magazine and newspaper advertising combined</title>
		<link>http://westend-marketing.com/2012/01/30/online-ad-spending-to-surpass-magazine-and-newspaper-advertising-combined/</link>
		<comments>http://westend-marketing.com/2012/01/30/online-ad-spending-to-surpass-magazine-and-newspaper-advertising-combined/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 23:24:38 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[print magazines]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[foreseeable future]]></category>
		<category><![CDATA[double digit growth]]></category>
		<category><![CDATA[dramatic increase]]></category>
		<category><![CDATA[newspaper ad]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=499</guid>
		<description><![CDATA[U.S. online ad spending is projected to grow well above 20% this year to reach $39.5 billion. This will mark the first year that online spending will surpass the total ad dollars spent on print magazines and newspapers, which are expected to total $33.8 billion in 2012. As you can see from the charts, eMarketer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=499&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://westend-marketing.com/2012/01/30/online-ad-spending-to-surpass-magazine-and-newspaper-advertising-combined/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<georss:point>30.324806 -97.883045</georss:point>
		<geo:lat>30.324806</geo:lat>
		<geo:long>-97.883045</geo:long>
		<media:content url="http://0.gravatar.com/avatar/cf1d99dcaa40060f4d4e699e2c43ddd7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">westendmarketing</media:title>
		</media:content>

		<media:content url="http://westendmarketing.files.wordpress.com/2012/01/emarketer1.gif" medium="image">
			<media:title type="html">eMarketer1</media:title>
		</media:content>

		<media:content url="http://westendmarketing.files.wordpress.com/2012/01/emarketer2.gif" medium="image">
			<media:title type="html">emarketer2</media:title>
		</media:content>
	</item>
		<item>
		<title>Integrate your content marketing strategy across channels for maximum results</title>
		<link>http://westend-marketing.com/2011/10/27/integrate-your-content-marketing-strategy-across-channels-for-maximum-results/</link>
		<comments>http://westend-marketing.com/2011/10/27/integrate-your-content-marketing-strategy-across-channels-for-maximum-results/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 18:31:16 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business writing tips]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[generating leads]]></category>
		<category><![CDATA[integrated approach]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[West End Marketing]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=473</guid>
		<description><![CDATA[What I find interesting about HiveFire&#8217;s new B2B Marketing Trends Report isn&#8217;t just how much content marketing has grown in importance, but how a well-integrated content marketing strategy can support other marketing efforts. The new study reports that 82 percent of B2B marketers are now relying on content marketing as a strategy in their marketing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=473&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://westend-marketing.com/2011/10/27/integrate-your-content-marketing-strategy-across-channels-for-maximum-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>30.324806 -97.883045</georss:point>
		<geo:lat>30.324806</geo:lat>
		<geo:long>-97.883045</geo:long>
		<media:content url="http://0.gravatar.com/avatar/cf1d99dcaa40060f4d4e699e2c43ddd7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">westendmarketing</media:title>
		</media:content>

		<media:content url="http://westendmarketing.files.wordpress.com/2011/10/foosball.jpg?w=300" medium="image">
			<media:title type="html">Foosball</media:title>
		</media:content>
	</item>
		<item>
		<title>Media Strategy &amp; Buying</title>
		<link>http://westend-marketing.com/2011/10/08/media-strategy-buying/</link>
		<comments>http://westend-marketing.com/2011/10/08/media-strategy-buying/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 20:52:01 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Austin media buyer]]></category>
		<category><![CDATA[media buyer]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media placement]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[print ad campaign]]></category>
		<category><![CDATA[radio ad campaign]]></category>
		<category><![CDATA[television ad campaign]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=417</guid>
		<description><![CDATA[Whether your reach is local, regional or national, we have the experience to help you engage and influence your markets. We keep your business top of mind through media strategies that integrate traditional channels with new media opportunities. Media strategy and negotiation Placement across TV, radio, online, print, mobile  and out-of-home media Integration with social media networks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=417&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://westend-marketing.com/2011/10/08/media-strategy-buying/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>30.324806 -97.883045</georss:point>
		<geo:lat>30.324806</geo:lat>
		<geo:long>-97.883045</geo:long>
		<media:thumbnail url="http://westendmarketing.files.wordpress.com/2011/10/laptop-with-newspaper.jpg?w=150" />
		<media:content url="http://westendmarketing.files.wordpress.com/2011/10/laptop-with-newspaper.jpg?w=150" medium="image">
			<media:title type="html">Working style</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/cf1d99dcaa40060f4d4e699e2c43ddd7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">westendmarketing</media:title>
		</media:content>
	</item>
		<item>
		<title>Rules of the Game: How to get your customers motivated</title>
		<link>http://westend-marketing.com/2011/07/10/rules-of-the-game-how-to-get-your-customers-motivated/</link>
		<comments>http://westend-marketing.com/2011/07/10/rules-of-the-game-how-to-get-your-customers-motivated/#comments</comments>
		<pubDate>Sun, 10 Jul 2011 22:34:23 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=382</guid>
		<description><![CDATA[When I was quite a bit younger, I remember digging deep into the box of Cracker Jack for the toy prize. Now that I think about it, the sticky snack of popcorn and peanuts was actually a better treat than the cheap token ring or paper tattoo sunk deep within the box. Who doesn&#8217;t like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=382&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://westend-marketing.com/2011/07/10/rules-of-the-game-how-to-get-your-customers-motivated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>30.324806 -97.883045</georss:point>
		<geo:lat>30.324806</geo:lat>
		<geo:long>-97.883045</geo:long>
		<media:content url="http://0.gravatar.com/avatar/cf1d99dcaa40060f4d4e699e2c43ddd7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">westendmarketing</media:title>
		</media:content>

		<media:content url="http://westendmarketing.files.wordpress.com/2011/07/angrybirds_big.jpg?w=300" medium="image">
			<media:title type="html">angrybirds_big</media:title>
		</media:content>
	</item>
		<item>
		<title>Twitter tools to work the language</title>
		<link>http://westend-marketing.com/2011/01/27/twitter-tools-to-work-the-language/</link>
		<comments>http://westend-marketing.com/2011/01/27/twitter-tools-to-work-the-language/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 16:38:08 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Business writing tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[West End Marketing]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[characters]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Twitter tools]]></category>
		<category><![CDATA[AP Stylebook]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=321</guid>
		<description><![CDATA[Twitter can be both efficient and maddening with its 140-character limits. Abbreviations have become acceptable, even when they aren&#8217;t correct. New words have joined our language and symbols can at times express more than words. Mashable introduced me to several new tools this past week to make sense of  the new language limits. My favorites? [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=321&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://westend-marketing.com/2011/01/27/twitter-tools-to-work-the-language/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<georss:point>30.324806 -97.883045</georss:point>
		<geo:lat>30.324806</geo:lat>
		<geo:long>-97.883045</geo:long>
		<media:content url="http://0.gravatar.com/avatar/cf1d99dcaa40060f4d4e699e2c43ddd7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">westendmarketing</media:title>
		</media:content>

		<media:content url="http://westendmarketing.files.wordpress.com/2011/01/twitter-joke1.jpg?w=300" medium="image">
			<media:title type="html">twitter birds.jpg</media:title>
		</media:content>
	</item>
		<item>
		<title>Creating conversions with your content</title>
		<link>http://westend-marketing.com/2011/01/09/creating-conversions-with-your-content/</link>
		<comments>http://westend-marketing.com/2011/01/09/creating-conversions-with-your-content/#comments</comments>
		<pubDate>Sun, 09 Jan 2011 22:27:33 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business writing tips]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer relationship]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[driving traffic website]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[purchasing decisions]]></category>
		<category><![CDATA[relevant content]]></category>
		<category><![CDATA[shopping cart]]></category>
		<category><![CDATA[word-of-mouth referrals]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=301</guid>
		<description><![CDATA[Driving traffic to your storefront or website is one thing, but getting those prospects to become paying customers is another. How many times have you stuffed items into your shopping cart, but then walked away before hitting the &#8220;Order&#8221; button? What converts a prospective customer into a sale? A good part of capturing that transaction [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=301&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://westend-marketing.com/2011/01/09/creating-conversions-with-your-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>30.324806 -97.883045</georss:point>
		<geo:lat>30.324806</geo:lat>
		<geo:long>-97.883045</geo:long>
		<media:content url="http://0.gravatar.com/avatar/cf1d99dcaa40060f4d4e699e2c43ddd7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">westendmarketing</media:title>
		</media:content>

		<media:content url="http://westendmarketing.files.wordpress.com/2011/01/shopping-cart-pub-crawl-los-angeles-urban-iditarod-3140202-87.jpg?w=300" medium="image">
			<media:title type="html">shopping-cart-pub-crawl-los-angeles-urban-iditarod.3140202.87</media:title>
		</media:content>
	</item>
		<item>
		<title>Increase your email click-thru rates with social media links</title>
		<link>http://westend-marketing.com/2010/07/07/increase-your-email-click-thru-rates-with-social-media-links/</link>
		<comments>http://westend-marketing.com/2010/07/07/increase-your-email-click-thru-rates-with-social-media-links/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 22:24:48 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[increase click-thrus]]></category>
		<category><![CDATA[West End Marketing]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=208</guid>
		<description><![CDATA[Looking for a better response rate for your email marketing? A recent study from the email marketing technology firm GetResponse shows that you can improve your click-thru rates by including social media sharing options within your emails. While it&#8217;s always a good idea to cross-promote your marketing channels for greater influence, this research shows how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=208&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://westend-marketing.com/2010/07/07/increase-your-email-click-thru-rates-with-social-media-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>30.324806 -97.883045</georss:point>
		<geo:lat>30.324806</geo:lat>
		<geo:long>-97.883045</geo:long>
		<media:content url="http://0.gravatar.com/avatar/cf1d99dcaa40060f4d4e699e2c43ddd7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">westendmarketing</media:title>
		</media:content>

		<media:content url="http://westendmarketing.files.wordpress.com/2010/07/word-of-mouth.jpeg?w=300" medium="image">
			<media:title type="html">word of mouth</media:title>
		</media:content>
	</item>
		<item>
		<title>What to expect in 2010.</title>
		<link>http://westend-marketing.com/2009/12/30/what-to-expect-in-2010/</link>
		<comments>http://westend-marketing.com/2009/12/30/what-to-expect-in-2010/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 20:24:24 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=102</guid>
		<description><![CDATA[My email has been brimming over the past few weeks with recaps of the past year and insight into 2010. Salon magazine captures the best viral videos of the decade, reminding me that you can do more on a treadmill than just sweat off those extra holiday pounds. The New Yorker&#8217;s quiz on the year&#8217;s bizarre [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=102&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://westend-marketing.com/2009/12/30/what-to-expect-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/cf1d99dcaa40060f4d4e699e2c43ddd7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">westendmarketing</media:title>
		</media:content>

		<media:content url="http://westendmarketing.files.wordpress.com/2009/12/fortune-cookies1.jpg?w=300" medium="image">
			<media:title type="html">fortune cookies</media:title>
		</media:content>
	</item>
		<item>
		<title>TV still has us hooked.</title>
		<link>http://westend-marketing.com/2009/11/18/tv-still-has-us-hooked/</link>
		<comments>http://westend-marketing.com/2009/11/18/tv-still-has-us-hooked/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 14:50:33 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=70</guid>
		<description><![CDATA[I have a home office, so I&#8217;m tooling away on my computer much more than I should be each day. However, a recent study on video media usage by Ball State University&#8217;s Center for Media Design helped put a few things in perspective for me. Their new Video Consumer Mapping Study tracked how, where, how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=70&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://westend-marketing.com/2009/11/18/tv-still-has-us-hooked/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/cf1d99dcaa40060f4d4e699e2c43ddd7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">westendmarketing</media:title>
		</media:content>

		<media:content url="http://westendmarketing.files.wordpress.com/2009/11/9-reasons-to-turn-off-tv-af1.jpg?w=300" medium="image">
			<media:title type="html">9-reasons-to-turn-off-tv-af</media:title>
		</media:content>
	</item>
		<item>
		<title>What are you getting out of your digital relationship?</title>
		<link>http://westend-marketing.com/2009/11/09/what-are-you-getting-out-of-your-digital-relationship/</link>
		<comments>http://westend-marketing.com/2009/11/09/what-are-you-getting-out-of-your-digital-relationship/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 19:15:14 +0000</pubDate>
		<dc:creator>westendmarketing</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer relationship]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://westend-marketing.com/?p=66</guid>
		<description><![CDATA[Are you giving your customers what they want online? The new 2009 FEED Report from Razorfish identifies the key to online engagement isn&#8217;t deeper dialogue &#8212; it&#8217;s all about the freebies. According to the report, &#8220;Based on our research, it&#8217;s not so much about some type of &#8216;shared passion&#8217; for a brand&#8217;s values. Largely, it&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=westend-marketing.com&amp;blog=9874944&amp;post=66&amp;subd=westendmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://westend-marketing.com/2009/11/09/what-are-you-getting-out-of-your-digital-relationship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/cf1d99dcaa40060f4d4e699e2c43ddd7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">westendmarketing</media:title>
		</media:content>
	</item>
	</channel>
</rss>
