My email has been brimming over the past few weeks with recaps of the past year and insight into 2010. Salon magazine captures the best viral videos of the decade, reminding me that you can do more on a treadmill than just sweat off those extra holiday pounds. The New Yorker’s quiz on the year’s bizarre [...]
Archive for the ‘Online advertising’ Category
TV still has us hooked.
Posted in Advertising, Online advertising on November 18, 2009 | Leave a Comment »
I have a home office, so I’m tooling away on my computer much more than I should be each day. However, a recent study on video media usage by Ball State University’s Center for Media Design helped put a few things in perspective for me. Their new Video Consumer Mapping Study tracked how, where, how [...]
The value of a click.
Posted in Advertising, Online advertising, tagged click-through, display ads, marketing campaign, tracking on October 16, 2009 | Leave a Comment »
Now that online users are clicking on display ads less and less, should we lower our expectations of online advertising and place less value on the click-through? According to a 2009 study by Starcom USA, the number of people who click on display ads in a month has fallen from 32% of Internet users in July [...]
