Given the choice, would you rather buy a new air conditioning unit with a high SEER rating or one that saved you 15-25% on your utility bills each month? Actually you don’t have to choose. You’ll get both with the higher SEER rating, but you’re probably more likely to opt for this model if you [...]
Archive for the ‘Business writing tips’ Category
What’s in it for me?
Posted in Advertising, Branding, Business writing tips on March 3, 2010 | Leave a Comment »
Creating Real Value for Consumers
Posted in Advertising, Branding, Business writing tips on February 8, 2010 | Leave a Comment »
Standing in front of the continuous rows of peanut butter in the grocery story last week, I compared cost and quality for the best value. Much thought goes into that purchasing decision, but my idea of value most likely means something completely different to the person on aisle 10. Obviously, I want to spend as [...]
Grammar Can Be Fun
Posted in Business writing tips on January 12, 2010 | Leave a Comment »
My mother always corrected my grammar while I was growing up as a child. Now, when I’m trying to decide whether “I” or “me” should be inserted into a phrase such as “That was the best dinner that Julia and I ever concocted,” I know instinctively the correct answer. Thanks, mom. While my mother relied [...]
Don’t be afraid to ask for what you want.
Posted in Advertising, Branding, Business writing tips on December 15, 2009 | Leave a Comment »
Just do it. Have it your way. Obey your thirst. Not only are these great advertising slogans because they reinforce their brands, but they direct the consumer to take action. Building your brand and your value is a critical part of every marketing strategy, especially for new companies trying to create awareness of their products and [...]
Stay positive!
Posted in Advertising, Business writing tips on December 7, 2009 | Leave a Comment »
I could tell you that my new car isn’t using as much gas as the older model I previously owned, but much like the way I drive, the most direct route is always best. It’s far better to say that my new car saves more gas. Better still would be to say that it’s amazingly [...]
The Grammar Wars
Posted in Business writing tips, tagged audience, business writing, grammar on October 27, 2009 | 1 Comment »
I appreciate the value of good writing. As an editor, I’ve seen the good, the bad and the just plain ugly. I’ve also stretched the rules of grammar for a good headline within an ad campaign. Much of the beauty of the English language lies in its ability to change. It’s remarkably flexible and has adapted over [...]
