Top takeaways for entrepreneurs at RISE Austin

Austin’s leading businesses came together last week at RISE Austin to share ideas, resources and support for the entrepreneurial community. This unique conference for entrepreneurs is independently organized by entrepreneurs and connects people from wide backgrounds with leaders in non-profits, high-tech, government and more. Business owners come to the conference for many reasons, but there is an Read More …

Twitter tools to work the language

Twitter can be both efficient and maddening with its 140-character limits. Abbreviations have become acceptable, even when they aren’t correct. New words have joined our language and symbols can at times express more than words. Mashable introduced me to several new tools this past week to make sense of  the new language limits. My favorites? Read More …

Creating conversions with your content

Driving traffic to your storefront or website is one thing, but getting those prospects to become paying customers is another. How many times have you stuffed items into your shopping cart, but then walked away before hitting the “Order” button? What converts a prospective customer into a sale? A good part of capturing that transaction Read More …

Have some fun with your “About” page.

I read an interesting approach by Seth Godin to the “About” sections of websites. This section of the site is usually a grab bag of information, with bland descriptions of the company’s mission, business philosophy and contacts. Once the page has been written, why revisit it except to update phone numbers or new staff information? Read More …

Increase your email click-thru rates with social media links

Looking for a better response rate for your email marketing? A recent study from the email marketing technology firm GetResponse shows that you can improve your click-thru rates by including social media sharing options within your emails. While it’s always a good idea to cross-promote your marketing channels for greater influence, this research shows how Read More …

Tips for naming your business

Is there a science to creating a great business name? Wordlab’s Business Name Generator randomly combines words into more than seven million possible outcomes, but then you may end up with a business called Frizzle or Green Meatspace Works. I suppose PigHappy could be ideal depending on your business model, but considering that a business Read More …

When Spell Check Doesn’t Help

I couldn’t count how many times I’ve written the word there, when I’ve meant their or they’re. That one is pretty obvious. The New York Times has a good column out this week that includes entries for their “sound-alike confusion” file. The After Deadline column is always worth a visit for reminders on grammar, usage and Read More …

Leaning on a good metaphor

I have not been doing much with my blog over the past few weeks. My father passed away on Good Friday after a 7-month battle with cancer. Toward the end of his life, I chose to spend any spare time with him and my mother. I still found comfort in words, though. I continued to Read More …

What’s in it for me?

Given the choice, would you rather buy a new air conditioning unit with a high SEER rating or one that saved you 15-25% on your utility bills each month? Actually you don’t have to choose. You’ll get both with the higher SEER rating, but you’re probably more likely to opt for this model if you Read More …