Author: westendm

What We’re Reading: 2023 Digital Marketing Forecast + Facebook’s Future + Podcast Audiences

Here’s a briefing on this week’s news in media and technology that’s too important not to share. Forrester’s 2023 Digital Marketing Forecast Despite growing privacy concerns and regulations, Forrester Research expects US digital media spending to grow by nearly $50 billion over the next five years. With less options for hyper-targeting, brands will rely more on Read More …

It’s time to call ‘digital marketing’ what it is. ‘Marketing.’

Last week I attended Digiday’s Media Buying Summit with 50+ agencies from across the U.S. to discuss trends and issues affecting today’s media landscape, such as transparency, brand safety, and ad fraud among others. Digital media has certainly made the marketing ecosystem more complex, not just by creating new ways to reach consumers but also by giving them Read More …

A new name for a sharper focus

I started my marketing firm during the summer of 1999 with a toddler and newborn in tow. Surrounded by more hills than people, and closer to Round Mountain than Round Rock, I referred to my office as “the west end of Austin” which was a stretch but kept me connected to the city I’ve always Read More …