Feeds:
Posts
Comments

Archive for February, 2010

Creating Real Value for Consumers

Posted in Advertising, Branding, Business writing tips on February 8, 2010 | Leave a Comment »

Standing in front of the continuous rows of peanut butter in the grocery story last week, I compared cost and quality for the best value. Much thought goes into that purchasing decision, but my idea of value most likely means something completely different to the person on aisle 10. Obviously, I want to spend as [...]

Read Full Post »

Get Noticed with Relevant Email Messaging

Posted in Advertising, Branding, Business writing tips, Social Media on February 1, 2010 | Leave a Comment »

With social media usage driving more email consumption, the future of email is looking brighter than ever. A Nielson report “Is Social Media Impacting How Much We Email” finds heavy social media users use email more, not less. This outcome apparently surprised these researchers as well.
The rise in smartphones is also driving more email use. [...]

Read Full Post »