I appreciate the value of good writing. As an editor, I’ve seen the good, the bad and the just plain ugly. I’ve also stretched the rules of grammar for a good headline within an ad campaign. Much of the beauty of the English language lies in its ability to change. It’s remarkably flexible and has adapted over [...]
Archive for October, 2009
The Grammar Wars
Posted in Business writing tips, tagged audience, business writing, grammar on October 27, 2009 | 1 Comment »
The value of a click.
Posted in Advertising, Online advertising, tagged click-through, display ads, marketing campaign, tracking on October 16, 2009 | Leave a Comment »
Now that online users are clicking on display ads less and less, should we lower our expectations of online advertising and place less value on the click-through? According to a 2009 study by Starcom USA, the number of people who click on display ads in a month has fallen from 32% of Internet users in July [...]
We all come in different shapes.
Posted in Branding, Networking, tagged Branding, eWomenNetwork, Networking on October 13, 2009 | Leave a Comment »
The eWomenNetwork in Austin held their monthly luncheon last week. What a sharp group of women from so many diverse backgrounds. While I enjoyed the chance to head out of my office and make some new connections, I was most looking forward to hearing from the master of networking, Carol Thompson of The Thompson Group. A [...]
